Now accepting waitlist applications

Your business,
finally in focus.

NumerIQ turns your raw financial data into clear KPIs, industry benchmarks, and actionable guidance. Stop flying blind and start leading with confidence. Nearly half of small businesses fail within five years, and most of those failures come down to one thing: not knowing the numbers in time.

34.8M
U.S. small businesses¹
49%
Fail within 5 years²
82%
Of failures tied to cash flow³
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No credit card required  ·  Free during beta  ·  Privacy policy

Live product preview

app.numeriq.io/dashboard
BM

Welcome back, Brad

Miller Trades LLC  ·  HVAC  ·  Health score: 74

📈
Cash Flow
📊
Benchmarks
👥
Labor Efficiency
📄
P&L
✅
Lending Precheck
💰
Revenue Insights
⚡
Key Metrics
🎯
Goals
Benchmarks  ›  HVAC Contractor  ›  Labor Cost
Your labor cost
35%
of total revenue
Industry average
33%
2% above avg
Top 25% performers
28%
7% above leaders
Smart insight: Your overtime costs account for 11% of total labor spend vs. the 7% HVAC benchmark. Cutting that gap by 4 points could improve net profit by $28,000–$46,000 annually.

The problem

Nearly half of small businesses fail.
Not because of bad ideas.

Because owners lack real-time visibility into their own numbers. They rely on gut feel, expensive consultants, and quarterly reports that are already out of date. And 82% of the time, cash flow is the culprit.

1 in 5
small businesses fail within the first year, according to BLS Business Employment Dynamics data²
49%
fail by year five, primarily due to cash flow and margin mismanagement, per BLS 2024 data²
82%
of small business failures are linked to poor cash flow management, per a U.S. Bank study cited by SCORE³

¹ SBA Office of Advocacy, 2024 Small Business Profiles (Nov. 2024)  ·  ² U.S. Bureau of Labor Statistics, Business Employment Dynamics — Establishment Age & Survival Data (2024)  ·  ³ Jessie Hagen / U.S. Bank study, as cited by SCORE: The #1 Reason Small Businesses Fail

How it works

From raw data to
clear next steps in minutes.

NumerIQ connects to the tools you already use, benchmarks your numbers against real industry data, and tells you exactly what to do next.

01
Connect your data
Upload a CSV or connect your accounting software. NumerIQ maps your financials automatically with no manual data entry required. QuickBooks integration is on the roadmap.
02
See your benchmarks
Instantly compare your margins, labor costs, and cash flow against verified industry averages and top performers in your exact category.
03
Act on guidance
Smart recommendations tell you precisely what to adjust, why it matters, and what the financial impact could be. No jargon, no spreadsheets.

Features

Everything you need.
Nothing you don't.

Your KPIs only tell half the story. NumerIQ tracks your numbers across five financial pillars and benchmarks every one against real trade-specific data. You will know not just what your numbers are, but whether they are good and exactly what to do about it.

📊
Trade-specific benchmarks
Benchmarks built for your exact trade. Plumbing, Electrical, HVAC, Roofing, Painting, Landscaping, and General Contracting each have their own data set sourced from CFMA 2024 industry reports. No generic averages.
💡
Smart recommendations
NumerIQ does not just show you numbers. It explains what they mean and gives you specific, actionable steps to improve them. Plain language every time.
🏦
Lending precheck
Understand your loan readiness before you walk into a bank. See which metrics lenders look at and how you stack up.
⚡
Dynamic health score
A single score weighted specifically for your trade. An electrician's labor costs are scored differently than a roofer's material costs because the businesses are fundamentally different. Your score reflects that.
📈
Financial clarity across every pillar
NumerIQ tracks your profitability, cash flow, labor costs, and revenue trends and benchmarks every number against real data from your trade. You do not just see your metrics. You see whether they are healthy, where you rank against peers, and what to do about it.
📤
Bookkeeper-ready exports
One-click exports give your CPA or bookkeeper everything they need. You save hours of prep time and hundreds of dollars every month.

Why NumerIQ

Not just another
accounting tool.

QuickBooks tracks what happened. Fathom shows you charts. NumerIQ tells you what to do about it, at a fraction of the cost.

Capability NumerIQ QuickBooks Fathom HQ Square
Industry benchmarks✓✗✗✗
Actionable guidance✓✗✗✗
Business health score✓✗✗✗
Lending precheck✓✗✗✗
Bookkeeper exports✓✓✓✗
Affordable for Main Street✓✓✗✓

Early validation

The problem is real.
Owners know it.

These are the conversations that shaped NumerIQ. Business owners who have lived these challenges firsthand.

"

I had no idea my labor costs were running that far above industry average. That is the difference between profit and loss, and I had no idea.

Restaurant owner · Richmond, VA

"

Cash flow almost killed my business in year three. Not because I was not making money, but because I could not see the problem coming. I was always looking backward, never forward.

Retail shop owner · Richmond, VA

"

I was paying my accountant to tell me what already happened. I needed something that tells me what to do before I am in trouble.

Trades contractor · Northern Virginia

"

Every year I don't have clear visibility into my margins, I'm rolling the dice. I need more than accounting software to actually run this thing. I need guidance.

Salon owner · Richmond, VA

Pricing

Priced for
Main Street.

We are building NumerIQ to deliver more financial clarity than expensive software tools, at a price that works for Main Street businesses.

Founding member pricing

Priced for Main Street.
Not enterprise software.

Join the waitlist to be the first to know when pricing is announced. Lock in your early-access rate before we go live.

Join waitlist for early pricing →

Join the waitlist

Stop flying blind.
Start leading with clarity.

NumerIQ is launching soon. Get early access, lock in founding member pricing, and be the first to know when we go live.

✓  You're on the list! We'll reach out before launch.

Free during beta  ·  No credit card  ·  Cancel anytime

Data sources:   ¹ SBA Office of Advocacy — 2024 Small Business Profiles  ·  ² U.S. Bureau of Labor Statistics — Business Employment Dynamics, Establishment Age & Survival (2024)  ·  ³ SCORE — The #1 Reason Small Businesses Fail, citing Jessie Hagen / U.S. Bank study